Bisma has diverse experience spanning across various sectors. Her career began with a stint at Unilever, where she played a significant role in the company’s digital transformation initiatives. 

In pursuit of professional growth, Bisma ventured into the rapidly expanding disability and aged care sector in Australia. Here, she led major compliance-related projects, demonstrating her exceptional organizational abilities and attention to detail. Bisma’s work in this sector showcased her unwavering commitment to ensuring the highest standards of care and compliance for individuals in need. 

Her interest in research sparked while leading consumer research project at Group M.  Outside of her professional endeavors, Bisma indulges in her love for mystery thriller books during her leisure time. 

Bisma has a Bachelors in Marketing and Business Administration from the Institute of Business Administration Karachi.